Keeping up with SEO isn’t easy, and Google makes it even harder by changing the algorithms and policies regularly. Every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.
Well, lets thank the gods for blogging. If you have been blogging from the start, for whatever reason, Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note.
1. Conduct keyword research.
This is very important. One of the biggest mistakes you can make with your business blog is to fail to include appropriate keywords in your posts. You will basically be flying blind. Every post is an opportunity to get noticed by search engines for a new set of keywords.
What makes a good keyword? Ideally, your blog posts should focus on long-tail keywords, Good keywords should generate a small, but well-targeted amount of search traffic, including at least 500 exact match searches each month. They also shouldn’t be too common and too competitive with more popular blogs and websites.
2. Build quality backlinks.
Backlinks play a crucial role in search by acting as “votes of confidence” for every page on your website. If you have plenty of high quality, relevant sites linking back to your page, it shows the search engines that your blog is also high quality.
To improve your rank in search engine results, consider making guest posts on relevant sites and participating in industry forums. This can result in links back to your site, which will ultimately boost your search rank.
3. Encourage social sharing.
At this time social media shouldn’t even be a point of discussion. You must do it and you must do it right if you want to stay on top. Social signals, such as the number of times your content is shared on Facebook, twitter, google plus etc , play a role in how sites are prioritized in search engine results.
4. Fresh Content
Theres nothing search engines love more than fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.
By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.
5. Improve your site structure.
The navigation structure of your business blog plays a critical role in how it is indexed and crawled by the search engines. So, it’s vital that you incorporate these best practices:
• Use a “shallow” navigation structure that enables every page to be reached within three clicks.
• Add internal links on every page, referring users to other parts of your site. This improves the user experience by helping expose readers to more content and increases the search engines’ ability to reach every page on your site.
• Remove duplicate content from your website. When pages on your site have the same content, there’s a risk that search engines will display only one page of such content in their results. To increase the number of pages that show up in the search results, rewrite any duplicate content to make the pages distinct from each other.
6. Think long term.
If someone promises to get you from nowhere to the first page of google in a short period run… run as fast you can. Its a lie. Proper and good quality ranking will take time. If you haven’t paid attention to search engine optimization until now, you aren’t going to revise all of your posts to target the best keywords, become a social media butterfly and restructure your website’s navigation structure in a single day.
But that’s okay. If you make ongoing optimization a long-term priority for your blog, you’ll soon see a payoff in the amount of free traffic coming from the search engines.